Aligning Your What With Your Why to Maximize Time

Download file | Play in new window | March 16, 2022

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To succeed as a leader, you must be willing to admit that your team’s individual purposes are more valuable to them than your organizational purpose. At the end of the day, it’s not about you, but how you’re helping your team become better people through the work they do daily. This is the human piece you must consider as you drive towards fulfilling your organization’s purpose.

In this episode of the She Leads Now Podcast, we’ll hear how Katie Burkhart leveraged her not-so-great experiences from her first couple of jobs to create a business where she gets to contribute to defining her client’s vision for their organizations and help them align their what with their why. 

As a serial entrepreneur, Katie has founded several companies and is currently the CEO of MatterLogic, where she and her team support leaders and organizations clearly define what it means to be a purpose-driven business. Listen in to learn how defining the purpose of your organization and ensuring everything you do, from how you lead your team, to the activities you take on, can help you maximize your time and increase engagement amongst your teams.

Key Takeaways:
  • Be clear on the value you deliver and ensure everything you do allows you to deliver that value better.
  • Start treating your team members as someone rather than something by prioritizing their purposes.
  • Recognize your shared value with your team and connect them with others to better achieve that value.
  • Expressing gratitude to your team for their contributions
  • Investing in your own professional development as a leader and building a supportive network of advisors.
  • Figure out what works for you and start stress-testing it the soonest to make an impact.
What You Will Learn in This Episode:
  • [2:43] The jobs that inspired Katie to start her businesses and how she now helps organizations deliver value.
  • [6:47] How to stop wasting time and have better results by having purposeful goals.
  • [8:54] How to deliver value to your team and be more connected in your organization.
  • [15:21] The great pause (pandemic) that came right before the great resignation.
  • [17:55] How to recognize and provide what people need to do their best work.
  • [20:57] Why you need to invest in a personal team that pushes you to be the best you can be.
  • [25:05] Why NO is the best word to avoid living in noise and overwhelm.
  • [28:24] Katie on her leadership style of protecting all stakeholders’ time.
  • [30:21] She recommends a book that covers writing for content marketers and everybody.
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