Download file | Play in new window | October 5, 2022
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Are you focused on putting out what’s landing well for your audience on social media? Do you have a well-thought-out strategy that dictates your presence on your preferred platform? To show up authentically on social media, you must be intentional and consistent with your content.
In this episode of the She Leads Now Podcast, we have Shannon Giordano, a social media strategist, brand builder, coach, speaker, and panelist. She helps business owners create a social media strategy with ease that grows their community and makes sales.
Listen in to learn how to overcome your inner critic and focus on building a successful social media presence for your business. You will also learn how to focus on building power partner relationships with people when networking, whether in corporate or as an entrepreneur.
Key Takeaways:
- The peace, purpose, and accomplishment benefits that come with being a business owner.
- The importance of understanding your business’s tone of voice and how it makes people feel.
- How to figure out social media for your business by affirming your voice.
- How to build habits that make your social media strategy easy and yielding.
- The value of using scheduling tools to build consistency in your social media strategy.
- The power of starting to build bridges while still in your corporate job and not just as an entrepreneur.
What You Will Learn in This Episode:
- [1:19] Shannon shares her career journey and how it led her to become a social media strategist.
- [3:50] Why she took the leap to leave her corporate career and step into her passion.
- [6:41] How she pivoted her business from posting for clients to teaching them how to figure out their social media strategies.
- [10:34] Tips on where to start, stay focused, and get results with your social media.
- [14:16] How to overcome the internal critic stopping you from showing up fully on social media.
- [19:59] How to show up on LinkedIn and start building a presence and differentiating yourself.
- [22:52] Why you should focus on the platform that works for you and be consistent with it.
- [27:54] She describes her leadership philosophy as showing up and being a servant leader.
- [29:29] Why she’s more about forming deeper and fewer relationships when networking.
- [31:02] The lessons she wishes she had learned earlier during her corporate career.
- [34:17] Shannon’s book recommendation plus how she wishes her legacy to look.
Resources:
Book Recommendations:
Additional Resources
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